Discover

Follow the money
through hip-hop careers.

72 artists, 72 business models. Filter by region, or open a card for the story and the money.

Information comes from public sources and is shown to describe the market. Off the Record Partners is not affiliated with these artists.

Patterns we see

Three lessons from the biggest careers

Ownership beats fees

Jay-Z, Dr. Dre and 50 Cent made their largest returns from equity, not from performance fees.

Live is the cash engine

Kendrick Lamar, Drake and Travis Scott turned audiences into some of the largest tours in history.

Platforms pick the hits

Doja Cat and Travis Scott show how TikTok and games became the first link of the chain.